THE BRIEF: Create unique badges for the different DSO districts across the US that sell Trane and American Standard products.
THE CHALLENGE: Create a stand-out badge that makes each district proud to be a Trane or American Standard company.
THE SOLUTION: Several badge design options were created and presented to each DSO district and voted on through a poll. The badges tie in the identifying name of each district, an established date, and all comply with Trane and American Standard brand and style guidelines.
