THE BRIEF: Design a logo, brand guidelines, and templates for the new value brand by Trane.
THE CHALLENGE: Mirror elements from the Trane logo, incorporate the "By Trane®" endorsement into the logo design, and use the Trane colors.
THE SOLUTION: The stripes in the "RUN" of the RunTru logo are mirrored from the Trane logo, clearly representing that this is a Trane brand. The encompassing line draws the eye from "Run" to "Tru" and fits the "By Trane®" endorsement in a place that won't get lost or forgotten. Ads are focused on highlighting the fact that a customer can get a Trane-backed product at a value price.
