THE BRIEF: Build and create Moniker Icon designs and new style rules for our use of the new descriptive words that we’re using to describe our various tools, introduced by our respective brands.
THE CHALLENGE: Produce and present several moniker design options that are simple and don't over-power the main American Standard brand.
THE SOLUTION: These moniker designs are simple and effective. The text and icon are encompassed in a fun and friendly shape that can be used as a whole, or be separate from the moniker text to be used as an icon. It compliments and modernizes the American Standard brand with the main navy color.
THE RESULTS: The controls and smart thermostat teams have distinct monikers to use for each of the "Diagnostics" "Home" and "Link" services. These separated services will look like a cohesive family together, and allow for a more streamlined brand experience.
