THE BRIEF: Create an interactive, social media-based campaign that seeks to define and recognize what makes a person #Unstoppable.
THE CHALLENGE: Gather stories of employees, distributors, and St. Jude employees through nominations and participation data. Encourage social followers to tell stories of unstoppable people in their lives.
THE SOLUTION: Through a series of social posts and mentions in our newsletters, we will tell the stories of those who fight against the odds or who go above and beyond to make a difference in others’ lives. We will ask our social media followers, customers, and fellow Trane team members to look within their lives and offices share those who meet the criteria. The design will be a simple, yet, recognizable look that stands out within our feed that will capture and highlight who the post is about. Historical figures will be shown to exemplify what it means to be "Unstoppable"
THE RESULTS: Outstanding participation and activity on social profiles. Honorable mentions were made to St. Jude workers and the community. Several nominations were sent in, and an award was created for those who were nominated.
