THE BRIEF: Create product brochures for the Trane brand that rise above the competition.
THE CHALLENGE: Make ugly HVAC products look like something you WANT to spend your money on.
THE SOLUTION: The chosen Trane product brochure design is a dramatic, intense look. The product is large, in-your-face and shows off the crisp & clear details of the metal textures on each product. The product image is accompanied by a short product description and color-coordinated product features like "Most Efficient" or "Quietest" in a style that's industrial, and unapologetic.
